How To Choose Between On-Page SEO Vs Link Building: The Complete Guid
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ARTICLE CENTENT
What is on-page SEO?
What is link building?
On-page and off-page SEO have different benefits
Link building has more pros than link building has cons
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On-page SEO and off-page SEO are two separate strategies that can be used to boost your SEO efforts. However, they’re not mutually exclusive. You can use both on your site to get the best results possible. Even with the existence of off-site SEO, many business owners still choose to use on-page SEO rather than link building as their primary channel for improving search engine visibility. There are several advantages to using on-page SEO over link building, but which strategy is right for you depends on the specifics of your business and website. Let’s explore some of the pros and cons so you have the information you need to make the right decision for your company.
What is on-page SEO?
On-page SEO, also known as "top-level" SEO,
is the process of improving the quality and quantity of your website’s on-page content in order to rank higher in search engines. In other words, on-page SEO is all about producing great content that is optimized for the search engines so they can properly index the information on your site. There are a number of important things to keep in mind when it comes to on-page SEO. First, you’ll want to be sure your content is relevant to the keywords you want to rank for. Also, you want to make sure both your overall content and each of your individual pages are well-optimized for both the visual and text levels. Finally, you’ll want to ensure that your site’s on-page SEO is optimized for the search engines your visitors are using.
What is link building?
Link building, also known as "off-page" SEO, is the process of acquiring and using quality backlinks to boost your website’s search engine rankings. With link building, you’ll link to other sites (both internal and external) to build a network of quality links that will provide readers and Google with more content to show in the search results. When done correctly, you want to make sure that the links you use in your link-building campaign are from relevant, authoritative sites.
On-page and off-page SEO have different benefits
- Off-page SEO has a stronger focus on attracting links than on-page SEO does. - Should your site experience a drop in search engine rankings, you can access a lot of information to help you get back on track (conversion, traffic, and revenue data, to name a few). Off-page SEO does not provide this information. - Off-page SEO has a stronger focus on quality than on-page SEO does. - There is a possibility that some of the sites you link to may have spammy backlinks or be “black-hat” sites. If your site has a drop in search engine rankings, the chance of this happening to your site increases.
Link building has more pros than link building has cons
- Link building is more cost-effective than on-page SEO is. - Link building is a more scalable strategy than on-page SEO is. - Link building can lead to a greater number of high-quality links than on-page SEO can. - Link building is a longer-term strategy than on-page SEO is.
Which strategy should you choose?
When deciding between on-page SEO and link building, it’s important to remember that both strategies can be used in tandem. While the pros of each are very different, both are equally valuable in helping you reach a larger audience and boost your SEO. After weighing the benefits, you’ll be better equipped to make an informed decision based on your business and specific needs.
Conclusion
There’s a lot of debate surrounding which strategy is better than the other. However, there are a few things you can do to better understand both SEO channels and make an informed decision about which channel is right for your business. First, decide why you want to improve your SEO. Does it simply matter if you’re ranking on page 1 or 10? Are you interested in increasing your site’s search engine traffic and online reputation, or are you just trying to increase your online ranking? Once you know why you want to improve your SEO, then you can choose the right strategy for you.
